Toyota Yaris Takes On Towies
Toyota New Zealand promoted the Yaris in 2006 with a television commercial featuring a nippy, cheeky little red car taking on a gang of tow trucks (towies) with a go-anywhere, can-do anything attitude....
View ArticleDown Under Shortlisted at Cannes 2007
New Zealand and Australia have 44 press and outdoor advertisements featured in the Cannes International Advertising Festival shortlist for 2007 Press Lions Shortlist Little Boys: Smoked Venison,...
View ArticleWater Safety in the Bathroom
Water Safety New Zealand and the New Zealand Coast Guard worked together to present a water safety message featuring a young girl and her toys. The ad shows the schoolgirl entering her brother’s messy...
View ArticleCathy Freeman Who Do You Think You Are?
Who Do You Think You Are?, the British genealogy television series, is being given an Australian flavour by SBS. Advertising the TV series is a print advertisement featuring Olympic athlete Cathy...
View ArticleBaby in the Water – Swim for Life
Swim For Life, a social marketing initiative by Water Safety New Zealand, is using a television campaign, “Baby In The Water”, to encourage people to learn to swim. Three scenarios show people...
View ArticleSBS Over the Top with Top Gear
Australian television channel SBS recently launched its own series of Top Gear, the car show originally produced in the UK by BBC. Two print advertisements connect the highly rated show with the “Six...
View ArticleOptus Clever Buoy
Clever Buoy, a project developed by Optus, M&C Saatchi Sydney, Google, Shark Mitigation Services and Fuel Communications, has won the Public Relations Grand Prix for PR at the Clio Awards. The...
View ArticleSBS Earth Hour Switch Off Just For An Hour
SBS, Australia’s national multicultural and multilingual broadcaster, produced a 15 second TV ad to demonstrate the channel’s commitment to the Earth Hour project in March 2008. A clip of Sydney...
View ArticleMcWhopper for Peace Day
Burger King’s McWhopper campaign, an experiment in peace making, has been awarded the Grand Prize for Avant Garde at the New York Festivals International Advertising Awards, and Yellow Pencils at the...
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