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Toyota Yaris Takes On Towies

Toyota New Zealand promoted the Yaris in 2006 with a television commercial featuring a nippy, cheeky little red car taking on a gang of tow trucks (towies) with a go-anywhere, can-do anything attitude....

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Down Under Shortlisted at Cannes 2007

New Zealand and Australia have 44 press and outdoor advertisements featured in the Cannes International Advertising Festival shortlist for 2007 Press Lions Shortlist Little Boys: Smoked Venison,...

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Water Safety in the Bathroom

Water Safety New Zealand and the New Zealand Coast Guard worked together to present a water safety message featuring a young girl and her toys. The ad shows the schoolgirl entering her brother’s messy...

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Cathy Freeman Who Do You Think You Are?

Who Do You Think You Are?, the British genealogy television series, is being given an Australian flavour by SBS. Advertising the TV series is a print advertisement featuring Olympic athlete Cathy...

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Baby in the Water – Swim for Life

Swim For Life, a social marketing initiative by Water Safety New Zealand, is using a television campaign, “Baby In The Water”, to encourage people to learn to swim. Three scenarios show people...

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SBS Over the Top with Top Gear

Australian television channel SBS recently launched its own series of Top Gear, the car show originally produced in the UK by BBC. Two print advertisements connect the highly rated show with the “Six...

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Optus Clever Buoy

Clever Buoy, a project developed by Optus, M&C Saatchi Sydney, Google, Shark Mitigation Services and Fuel Communications, has won the Public Relations Grand Prix for PR at the Clio Awards. The...

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SBS Earth Hour Switch Off Just For An Hour

SBS, Australia’s national multicultural and multilingual broadcaster, produced a 15 second TV ad to demonstrate the channel’s commitment to the Earth Hour project in March 2008. A clip of Sydney...

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McWhopper for Peace Day

Burger King’s McWhopper campaign, an experiment in peace making, has been awarded the Grand Prize for Avant Garde at the New York Festivals International Advertising Awards, and Yellow Pencils at the...

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